AI in the Entertainment Industry

According to CBC, Tilly Norwood is an upcoming actress from the UK, with her debut role in the movie Misaligned. However, the catch is that Norwood isn't human; she is the world's first AI actress. 

Tilly takes on the persona of a woman in her early-to-mid twenties, with freckles and dark brown hair. She was built by London-based AI production studio Particle6. By September 2025, Norwood was on the Zurich Summit red carpet, where talent agencies surrounded her, intent on signing her. Her first role is in the film Misaligned, which is about an AI robot developing human emotions. “My purpose is to be a creative tool, not a threat,” Norwood says on 3rd Hour of Today. People worry that AI actors like Norwood will one day replace real actors in the industry. This concern was quickly disproven when Tilly’s mannerisms were robotic and glitchy, with a limited vocabulary; the interviewer, Chloe Meals on NBC, stated she disconnected a few times and rejoined with no recollection of previously speaking. Still, she is seen as a threat. She is programmed and trained by professionals without compensation or permission, even though she is AI.

When British actress Emily Blunt was asked about her opinion on AI in her industry on Variety, she responded, “Does it disappoint me? I don’t know how to quite answer it, other than to say how terrifying this is.” When shown a picture of Norwood, Blunt says, “That’s an AI? Good Lord, we’re screwed. That is really, really scary. Come on, agencies, don’t do that. Please stop. Please stop taking away our human connection.” 

The creator behind Particle6 and Norwood is Dutch actress and comedian Eline Van der Velden. Her reasoning for creating it was for filmwriters who can not afford multi-million-dollar productions to tell their stories. Van der Velden sees a future in the industry where actors develop their own AI characters to preserve their careers.